User Research

User research is the foundation of effective UX design — the practice of gathering insights about real users to inform better design decisions. This hands-on 2-week course takes you through the essential research methods used by UX professionals, from interviews and surveys through to personas, journey maps, and digital research tools, guided by an industry-experienced lecturer.

What you'll learn?

User Research

Duration

2 weeks

Next course

12 October 2026 – 21 October 2026

Price, starting at

TBD

Understand your users, design better products

Great design starts with understanding people — their goals, frustrations, behaviours, and mental models. User research gives you the tools to gather that understanding systematically and translate it into design decisions that actually work. In this course you'll build core research skills including planning a research project, conducting user interviews and contextual enquiries, writing effective surveys, and running card sorting sessions to understand information architecture. In Week 2 you'll learn to synthesise your research into personas, empathy maps, user journey maps, and scenario documentation, working with the digital tools that modern research teams use daily. You'll leave with a Certificate of Completion from the Academy of Digital Arts and a research project demonstrating your ability to gather and apply user insights.

What you'll learn

In this course you will learn the following skills:

  • Research planning: defining objectives and choosing methods
  • Conducting interviews and contextual enquiries
  • Writing effective surveys and usability questionnaires
  • Card sorting and information architecture
  • Creating personas and empathy maps
  • Journey mapping and scenario development
  • Tools: Google Forms, Maze, Zoom, Miro, Airtable

How it works

The course runs Mondays and Wednesdays from 6 pm to 8 pm. On Tuesdays there will be a check-in session with the lecturer.

Over the runtime of the course you will learn everything from scratch while being instructed by a lecturer.

After the course is finished you will receive a Certificate of Completion.

You will have your project work as part of your portfolio.

What next?

If you have made the decision to enrol, have any further questions, want to know when your course is available again this year, or in case you want to contact us - use the buttons below!

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